This is a real product! Apparently it’s the way to lure in the big bulls ..ha…ha! It’s actually for hunters to lay down a scent trail or mask human odour but hey, it could have other uses I’m sure if you got creative! Super attraction for anyone seeking a rutting bull. It is made from internal glands and pure “in-season” cow elk estrus urine. Yummy! Who needs charm or good looks when there’s Hot Elk!